Product & UX Strategy
Product vision, discovery, roadmaps, journey mapping, and prioritisation.
01
UI/UX & PRODUCT DESIGN LEADER
Designing products for a better tomorrow.
15+ years of turning complex problems into meaningful digital products, building design teams, and connecting user needs with business outcomes.
15+Years experience
19+Team members led
25%Investment reduced
20%Performance boost
Scroll to explore
01 A LITTLE ABOUT ME
Turning ideas
into impact ↗
into impact ↗
15+years of
curiosity
curiosity
Hi, I’m Shahid.
Product thinker. Designer. People leader.
I’m a strategic UI/UX and Product Design Leader focused on making complex products feel clear, useful, and human. I bring product strategy, design craft, and cross-functional leadership together to turn ambitious ideas into experiences that work for people and businesses.
My work spans enterprise SaaS, travel technology, healthcare, analytics, and B2B/B2C platforms—from early discovery through delivery and continuous improvement.
✳ Human-centred↗ Outcome-focused◎ Collaborative
More about my journey ↗02 SELECTED WORK
Thoughtful design.
Measurable impact.
A selection of digital experiences, systems, and product challenges shaped through research, strategy, and close collaboration.
↗From complex ideas to clear experiences
A focused digital experience designed to communicate value, simplify choices, and guide users toward action.
↗Enterprise analytics dashboard
Making dense information easier to scan, understand, and act on.
↗A more intuitive shopping journey
A mobile-first experience that makes exploration and decision-making feel effortless.
↗Reimagining the travel experience
Bringing complex travel workflows into a more connected, usable experience.
↗One view across a complex ecosystem
A unified workspace for navigating multiple inventory sources and operational tasks.
CURRENTLY OPEN TO
Big problems.
Good people.
Meaningful work.
Good people.
Meaningful work.
Have a challenge in mind? ↗
More work is available in the full case studies.Explore case studies ↗
03 WHAT I BRING
Design is the craft.
Impact is the goal.
I connect the dots between customer insight, product direction, design systems, and the teams who bring ideas to life.
Experience Design
Interaction design, information architecture, prototyping, and usability testing.
02
Systems & Scale
Design systems, governance, DesignOps, consistency, and design quality.
03
Leadership & Delivery
Team development, stakeholder alignment, agile delivery, and collaboration.
04
Research & Insight
Stakeholder interviews, user research, behavioural signals, and data-informed decisions.
05
AI-Enabled Workflows
Exploring AI-assisted design workflows to accelerate learning, ideation, and iteration.
06
04 EXPERIENCE & IMPACT
Good design should
move business forward.
As a UI/UX and Product Design leader, I work across design, product, engineering, and QA to turn complex requirements into clear outcomes—without losing sight of the people using the product.
View experience ↗SELECTED IMPACTFarenexus Solutions
3 monthsA mission-critical enterprise product delivered ahead of schedule.
25%Reduced development investment through platform consolidation.
20%Improved platform performance.
15%Increased operational efficiency.
UXPMDEVQA
19+ people, one shared direction.
Aligning teams around outcomes and execution.
2023 — PRESENT
Strategy · Delivery · LeadershipFarenexus Solutions
UI/UX Manager & Product Leadership · Enterprise SaaS and travel technology
2022 — 2023
UX · Analytics · CollaborationMAQ Software
Product design and UX work across data-rich digital experiences.
EARLIER CAREER
Craft · Curiosity · GrowthDesigning across industries
Building a foundation in interaction design, usability, and end-to-end digital experiences.
LET’S MAKE
GOOD THINGS.
GOOD THINGS.
05 THE NEXT CHAPTER
Have a meaningful
challenge in mind?
I’m always interested in conversations about product design, design leadership, and building better digital experiences.
Start a conversation ↗